Just last month Tinder++ launched its latest version globally, and unlike previous versions that aimed to fix bugs and maintain product stability, this update shows Tinder++'s determination to reach out to younger users, which is probably the biggest revision of tinder plus plus in recent years.
Let's take a closer look at what has been changed in Tinder++:
1、Add video profile to Tinder++ user profile
In the past, users could only add static photos to their profile, but after the revision, users can add "short videos", in addition to uploading videos, users can also simply edit the videos.
According to Tinder++'s explanation, 50% of Tinder's global members are from the Z generation, and this group of users is more focused on authenticity than perfection. Therefore, the addition of video profiles is intended to allow users to show themselves in a more multi-dimensional way.
This change is actually more closely related to the attention habits of young users. In the past social entertainment content was mostly done in the form of graphics, but now it relies more on video, so Tinder++ can be said to be following the trend.
2、Introduce Tinder++ hot topics
In addition to chatting with other users on the homepage, users can also choose to enter new matches through "Hot Takes", where users need to choose the hot topics popped up by the system, and the system will match according to the user's choice and complete the session within a specified time, otherwise the match will be cancelled. Hot Takes will be open from June 22nd, every night from 6pm-0pm.
A few elements that are currently referenced by Dating App are.
(1) Psychological/personality matching. For example, Japan's Top 3 Dating App Wish will let users do a set of psychological tests first, and use the psychological test results for the algorithm.
(2) Horoscope. More and more users, especially young users, believe in the influence of horoscopes on people's personality and fortune, so more and more apps will introduce horoscopes. For example, S'More has partnered with a horoscope company, while Hang5 has directly made horoscope dating.
(3) Sense of humor. In the eyes of many users, a similar sense of humor is a very important thing, and Schmooze is based on the Tinder++ left-right swipe method, except that the swipe is for the humor factor, not the person themselves.
(4) Topical issues. Hot Takes are used to give feedback on values, but with multiple choices, most apps will match users who choose the same values together.
Tinder++ adds the blurring function before matching completion on Hot Takes this time also hoping users will have more spiritual and value communication.
3、Explore
In addition to Hot Takes, other Tinder++ exploration activities will be coming online this summer, such as holiday events, chef mode, and more, all with the hope that users will have more connection possibilities beyond left and right swipe matching. In addition, Swipe Night will be reopened.
To sum up, we can see that the three upgrades of Tinder++, whether it is video, diversification, or activity, are actually moving closer to young people.
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